A view from the team: Alison Bosher
Megan Noble Megan Noble

A view from the team: Alison Bosher

Having spent 25 years leading marketing initiatives in the crop protection industry across Northern Europe, Alison Bosher will soon be heading up the commercial team and talks to 4AR about her plans and the company’s prospects.

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Tech Bytes #6
Trends Megan Noble Trends Megan Noble

Tech Bytes #6

The technology that is shifting the farming industry today is in full acceleration. From a farming simulator that allows for 'what if scenarios' without a single grain of seed being purchased, to smart sprayers dramatically reducing herbicide costs. We look at the key developments within this space.

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The Future of AI
4AR Vision Megan Noble 4AR Vision Megan Noble

The Future of AI

What is the future potential for Artificial Intelligence (AI) in farming? And where will it lead us in the next two to three years? Small Robot Co Co-founder, Sam Watson Jones explores the crucial role of AI in Agriculture, today.

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Net Zero Mission
4AR Vision James Burrows 4AR Vision James Burrows

Net Zero Mission

With COP26, all eyes turned to Glasgow. A huge opportunity to foster change with the custodians of 20% of the UK’s Greenhouse Gas emissions - but an opportunity missed for agriculture.

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Tech Bytes #5
Trends James Burrows Trends James Burrows

Tech Bytes #5

There is a huge amount of new technology coming through which can help farmers in their drive to net zero. Here we take a look at some emerging developments, from electric dual-purpose tractors to plasma-treated slurry and chemical-free weedkillers.

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Tech Bytes #4
Trends James Burrows Trends James Burrows

Tech Bytes #4

From a new digital assistant to autonomous data collection, 4AR rounds up some of the latest developments in software and robotics.

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